COMMUNICATION COMPETENCE IN THE TRAINING OF STUDENTS IN PHARMACEUTICAL AND BIOTECHNOLOGICAL SPECIALTIES IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF THE INDUSTRY

Abstract

In the context of intellectualization of the industry, transition to digital drug registration standards (eCTD) and intensive development of biosimilars and growing role of biotechnology the ability to effectively engage in professional dialogue is identified as a critical meta-competence. The article substantiates the strategic importance of communication competence as the foundation of professional training of future pharmaceutical and biotechnology specialists. The effectiveness of implementing interactive learning methods, in particular round tables and case studies that simulate real regulatory, production and economic and analytical, scenarios, including elements of economic analysis, is analyzed. The role of interdisciplinary interaction («developer – regulator – business») and elements of dual education based on industry leaders (Pharmak JSC, Darnytsia PRJSC) in the formation of practical skills of scientific networking and patient-centered communication is highlighted. It has been proven that the modernization of the educational process through strengthening the communication component is a necessary condition for training personnel capable of ensuring the implementation of the Ukrainian biotechnology development strategy until 2030 and the successful integration of the industry into the European space.